About this site

Hi! I'm Rozell Price. I'm a legal tech Customer Success and GTM leader specializing in supporting high stakes, complex areas of law like IP.

This site where I explore the intersection of legal technology and customer success, GTM—particularly in intellectual property.

After 20 years in IP and 13+ years working with technology adoption, I've developed a specific perspective: successful adoption isn't about software features. It's about legal workflows, change management, and trust.

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I've seen legal tech from three different sides:

Vendor-Side — At Inteum, I managed client accounts for IP management software. I trained users, configured solutions, and built education programs. I saw what drives successful adoption and what makes expensive licenses sit unused.

Firm-Side — At Kilpatrick Townsend (AmLaw 100), I drive adoption of enterprise IP software including FoundationIP. I onboard IP hires, provide ongoing enablement, and have delivered IP education for professional staff. I function as the internal customer success team—bridging what vendors deliver and what legal teams actually need.

User-Side — As an IP paralegal at Amazon, Seed IP, and Baker & Hostetler, I did the high-stakes work: prosecution deadlines, portfolio management, global filings.

This gives me a view of what vendors promise, what legal teams need, and where the gaps lie..

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I explore how legal technology actually gets adopted in practice—the frameworks, the change management, the knowledge infrastructure that makes complex technology work in high-stakes environments.

I also deconstruct customer success strategy and go-to-market approaches from leading legal tech companies, looking at what works (and what doesn't) in this unique market.

And I track trends in legal tech—particularly how AI-powered products are changing IP work, which is why I'm currently expanding my understanding through Maven's AI Product Management certification.